Re-Branding Initiative Underway
Written by: Geoff Ball, Chief Development Officer
After a competitive and rigorous screening process, Millionair Club Charity has selected Slalom to provide guidance and support for our re-branding project. After 98 years of operation, our organization recognizes the need to take a close look at our presence and brand strength in the Puget Sound Region. Slalom, a local firm with an international presence, is the right choice for us to get this done. We were thrilled by the response to the RFP posted in March and were encouraged by the local talent pool willing to work with us. We feel strongly that the resources and creativity available through Slalom’s team of professionals will provide a huge asset in our quest to update our brand identity.
The project is anticipated to span a 10-12 week timeframe. The scope of work includes conducting stakeholder interviews, assessing the strength of our current brand, determining viable options and helping us select the best course of action to move forward. We anticipate a full launch of any new strategies in 2020. We will also leverage our Centennial Celebration in March, 2021 as a means to boost the new and improved brand.
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